About the Utah Beef Council
The Utah Beef Council (UBC) is a non-profit organization charged with the promotion and marketing of beef and beef products in Utah. The UBC is funded by the beef checkoff program, a $1.50 per head assessment on the sale of cattle. Checkoff dollars are used to increase beef demand through programs of promotion, research and education. The organization is directed by an 11-member board of cattlemen who represent the state's cattle producers.
Where Can Checkoff Dollars Be Invested?
Promotion - Encompasses advertising, merchandising, new product development and promotional partnerships with restaurants and supermarkets designed to stimulate sales of beef and veal in the marketplace.
Research - Provides the foundation for checkoff-funded activity. Information and promotion projects are developed based on consumer, nutrition, beef safety and product enhancement research.
Consumer Information - Endeavors to enhance beef's image through nutritional data and other positive messages targeted to news media, food editors, teachers, dietitians, physicians and other influential groups.
Industry Information - Strives to promote an understanding of the beef industry and maintain a positive marketing climate by helping to provide factual information and correct misleading publicity concerning food safety, environmental and animal welfare issues.
Foreign Marketing - Seeks to identify and develop international markets for U.S. beef and beef variety meats.
Producer Communications - Aims to inform beef and veal producers about how checkoff dollars are being invested and communicates program results. To find out how national checkoff dollars are invested go to www.MyBeefCheckoff.com.